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2016-2017 DanceDirect ISrael,   e-Marketing Manager 

  • Leading the marketing and advertising strategies in 3 different brands always exploring new and ways to improve the business

  • Controlling the advertising & Social Media to achieve sales success & brand awareness (Adwords, Facebook, Instagram, G+, direct mail)

  • Exploiting Analytics to achieve information on sales, Customers and products.

2000-2002 Cardonet D.S.O B2E Startup Israel Marketing Manager

⦁    Lead business development and sales in Israel, including analyzed the Israeli e-commerce industry

⦁    Managed the marketing and branding operations, including planning and managing the budget, executing campaigns, trade shows         and developing marketing material.

⦁    Overseeing the Public Relations efforts of Cardonet in the local 

2002-2005 Aladdin security company  Marketing Communications (Marcom) Manager

  • Managed the marketing activities in coordination with the Head of Sales and Distribution for the regions. Developing and executing a marketing strategy of approximately $2.5M a year. 

  • Initiated, produced and managed affective marketing and branding campaigns, locally and worldwide. The campaigns included: print advertising, PR, internet and direct mail. 

  • Wrote Market analysis on regional growth opportunities, the final result was a database of potential customers.

1997-2000 Compaq Computers, Marketing & Interactive Com. Specialist

⦁    Defined and planned Compaq Israel’s website wrote and presented the preliminary reports to the company         management and received approval.
⦁    Managed advertising campaigns, especially to the private sector; multi-media campaigns that included: print        press, radio, Point-of-Sale, and street signs.

  • Managed international SEM (PPC) internet marketing campaigns of over $200K a month.

  • Governed the retention e-mail campaigns focused on converting registered customers. 

  • Evaluating the potential in new categories and formulating strategies for market penetration.

  • Managing the creative and design of the marketing material for these categories.

2006– 2008 LivePerson / Kasamba Online Marketing Account Manager

  • Planning the advertising strategy based on the company’s overall objectives and competitive analysis. Improved the advertising efficiency since starting to work in 50%.

  • Managing 3 advertising stuff and all outside contractors, including SEO, SEM, Media Buying, Graphics, Copywriting, Content writing and Retention.

2009– 2010  UMMO Internet Gaming Startup,  Online Advertizing Manager
2010-2012 TraderXP a Binary Options Company,   Advertizing Manager 

  • Managing international 5 languages, online marketing campaigns at a total budget of $250K a month, PPC, media campaigns and SEO. Successful in improving the ROI through optimization of the campaigns and the customer reach. 

  • Responsibility for marketing product projects including the user experience process, from characterization to implementation.

  • Analyzing and composing a variety of activity reports to the company’s management, using different information and data sources.

  • Managing a team of 2 in-charge of producing marketing tools and content to the website. 

  • Leading a team of 4 marketing specialists to increase the business and making a 40% improvement in the ROI.

  • Developing the multi- product marketing activities plan, including resource allocation, workflow & budgeting.

  • Run the SEM accounts of the company single handed to more than double its extent from $30K to $70K and lower the CPA by 30%.

  • Initiating and overseeing the creation of a new fully online sales website including the creative process, UI/UX 

  • Managing the production of the marketing tools: websites, landing pages, banners, flyers, social media pages, commercials and more.

  • Business development from the marketing research of new markets, action plans for market penetration, branding activities and testing 

  • Formulate and overseeing Direct Mails Campaigns that encourage 20% of the customers to return or increase their subscription 

2012– 2014  OmniTelecom - Local03,   Senior Marketing Manager

2015-2016 Market-Wize - 180 Cosmetics,   e-Commerce Manager 

  • Managing all aspects of advertising needed to accomplish e-commerce success including: 

  • Operating Amazons’ Sponsor Listings in 7 Amazon marketplaces worldwide with ACOS of 30%-70%.

  • Establish multi-channel reviews campaigns with special in-house lists of major reviews and working with different reviewing sites and groups.

  • Formulate and overseeing Direct Mails Campaigns that encourage 40% of the customers to return or increase their purchase.

  • Amazon SEO Analysis and Integration with the advertising campaigns

  • Google AdWords Campaigns supporting all the above efforts  

  • Customer Support -  Answering customers complaints, questions and requests in all markets

  • Coordinate  Shipments to Amazon from Israel of different merchandise

2017-Now Ayala-Shivok  Owner

  • Providing marketing consultancy to small companies, from vision to execution of marketing operations, both digital and off line activities.

  • Managing the Social Media presences of my customers to improve both their branding and sales

  • Operating PPC & Direct Mailing Campaigns in vary of advertising systems, such as Google Adwords, MailChimp, Facebook, Bing, Publicators, Yotpo.

  • Analyzing the results of the marketing efforts and preparing personalized reports.

  • Producing websites from specification to design and delivery, working with deferent subcontractors. 

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